A blue reusable shopping bag
A blue reusable shopping bag. Photo: TooHotToHandle (English Wikipedia), CC BY-SA 3.0, via Wikimedia Commons.

Eco-Friendly Products: A Guide to Green Vendors and Fairs

August 22, 2026 · Green Living · Berkeley Earth Day editors

Walk through any Earth Day fair and you will find stalls selling bamboo toothbrushes, beeswax wraps, refillable soap, organic cotton and solar chargers. Some of these products make a real difference. Others are ordinary goods with a green label. Here is how to tell them apart.

Start with what you use most

The products with the biggest footprint are the ones you buy over and over. A reusable water bottle, coffee cup or shopping bag pays off quickly if you actually use it hundreds of times. A drawer full of "eco" gadgets used once does not. Before buying anything at a green fair, ask: will this replace something I currently throw away every week?

Everyday itemLower-waste swapWorth it if…
Bottled waterSteel or glass bottle; filtered tap waterYou carry it daily
Disposable coffee cupsReusable cupYour café accepts it (most in Berkeley do)
Plastic produce bagsMesh or cloth bagsYou keep them with your shopping bags
Liquid soap in plasticBar soap or refill stationA refill shop is on your usual route
Paper towelsCloth rags and towelsYou wash them with normal laundry
Cling filmContainers with lids, beeswax or plant-wax wrapsYou store leftovers often

Labels that carry weight

Certifications are only useful if an independent body checks them. Some that are widely recognised in the United States:

  • ENERGY STAR for appliances and electronics, run by the U.S. EPA.
  • USDA Organic for food and some textiles.
  • FSC (Forest Stewardship Council) for wood and paper.
  • Fair Trade marks for coffee, tea, chocolate and cotton.
  • Leaping Bunny for cosmetics not tested on animals, and vegan marks for products without animal ingredients.
  • GOTS (Global Organic Textile Standard) for clothing.

Be wary of vague words like "natural", "eco" or "earth-friendly" with no detail behind them. The U.S. Federal Trade Commission's Green Guides warn marketers against broad environmental claims they cannot back up, and California has its own rules on terms such as "biodegradable" and "compostable".

Questions to ask a vendor

  1. What is it made from, and where?
  2. How long will it last, and can it be repaired?
  3. What happens at the end of its life: recycling, compost or landfill?
  4. Is the packaging plastic-free or refillable?
  5. Who certifies the claims on the label?

Good vendors love these questions. At past Berkeley Earth Day festivals, stallholders ranged from natural body care makers to plant-based food producers and community groups, and conversations like these were half the point. Our look back at the Berkeley Earth Day festival describes what the vendor area was like.

Buying less, and buying used

The greenest product is often the one you already own. Berkeley has a strong reuse culture, from thrift stores to the giant salvage yards and tool libraries of the East Bay. The Berkeley Public Library's Tool Lending Library is a local institution: borrow a drill instead of buying one. Repair cafés pop up around the Bay Area for small appliances and clothes.

Fundraiser stalls and raffles

At many green fairs, the busiest table is not a shop at all but a raffle: buy a ticket, win a basket of local products, and the money goes to a cause. It is one of the oldest ways environmental groups raise funds. California has specific rules for nonprofit raffles, which we explain in charity raffles, lotteries and environmental fundraising.

Rule of thumb: one product you use every day for years beats ten "eco" products you use once. Spend money where it replaces a habit, not where it adds clutter.